Tmall

Tmall is an offshoot of another successful Alibaba e-commerce platform – Taobao. The key difference between Tmall and Taobao is that while Tmall is a B2C platform, Taobao is C2C (think of it like the difference between Amazon and Ebay). Tmall was set up largely because consumers felt more comfortable buying goods from a company directly rather than from an individual.