Entertainment

Xigua Video

Xigua Video is China's rising video live-streaming and video-sharing platform by ByteDance

Xigua Video is China's rising video live-streaming and video-sharing platform by ByteDance. Unlike its ByteDance sister TikTok, Xigua Video does not support video editing features and has a niche in streaming professionally-made long videos.

Xigua Video

Initially launched as Toutiao Video in 2016, Xigua differentiates itself from other Bytedance-founded products (Douyin and TikTok) by focusing on longer-form user-generated content, movie streaming, and original productions.

Similar to YouTube, creators on Xigua receive shares of advertising revenue. As creators and the platform gain traction, this platform could offer new brand marketing opportunities.

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